Sharing our insights, we love it!

Developer empowerment is always on Sunday’s mission statement. In keeping with our commitment, we’re sharing the secret sauce that makes our own games a success. Enjoy our expert insight, knowledge scoops, and in-depth articles, and take your games to the next level!
All Blog Insights Press Scoop Videos
All Blog Insights Press Scoop Videos
Blog

An analysis of the Arcade-Idle-Genre!
04.07.2022
Progression breakdown Level based progression In Arcade-Idle, there is always a play area. Also, there is a directed goal to complete the area and move to the next. Each level…
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Videos

Headwinds in hyper-casual: How to win in the current market!
28.06.2022
What does it take to be successful in the current market of hyper-casual? 🤔 At the last Hyper Games Conference, our Managing Director Christoph Sachsenhausen introduced 4 core pillars to…
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Scoop

Scoop: 7 easy tips to increase your studio’s output and quality!
12.05.2022
The field of Hyper-Casual is evolving fast and can be very overwhelming. Therefore we put together 7 easy tips for you to make releasing your game easier.
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Insights

How Sunday increased ARPU D3 by 50% with ironSource’s ROAS Optimizer
29.04.2022
Sunday is the 16-person German mobile games studio behind the hit hyper-casual title, Cat Escape, which saw 10 million downloads in its first 3 months alone. Below, Sunday’s Managing Director,…
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Insights

To outsource or to bring in-house? How Wooga and Sunday approach playable production
14.04.2022
There are a few ways to produce playable ads – outsource production, do it all in-house, or experiment with a mix of both. How do you know which approach is…
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Press

Working with Sunday is “like magic”!
04.04.2022
Up & coming hyper-casual developer FourSevenSeven releases first hit game with German publisher Sunday.
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Videos

Hyper-casual game development prospects in 2022
31.03.2022
What awaits developers this year? 🤔 Watch the panel discussion by Anton Horbatov (24 Play), Sergey Martinkevich (Azur Games), Anton Volnykh (SayGames), Balaji Thangaraj Vijayan (Sunday). Moderator: Samy Guillemin (Ketchapp…
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Scoop

The problem with CPI – IPM as a better way to evaluate games!
03.03.2022
Check out our newest Scoop if you want to know why we like to focus on the IPM as a key metric and how this helps us to evaluate your…
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Scoop

3 simple steps to killer game ideas!
22.02.2022
When it comes to ideation, it’s easy to get lost in too many options! 🥴 Check out his three helpful steps to get your focus back! 🔥…
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