We love sharing our insights!

As we believe in developer empowerment, we’d like to share our most recent insights, knowledge scoops and blogs! We are happy to offer tips & tricks that can help you elevate your games!
Insights

How Sunday increased ARPU D3 by 50% with ironSource’s ROAS Optimizer

29.04.2022
Sunday is the 16-person German mobile games studio behind the hit hyper-casual title, Cat Escape, which saw 10 million downloads in its first 3 months alone. Below, Sunday’s Managing Director,…
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Insights

To outsource or to bring in-house? How Wooga and Sunday approach playable production

14.04.2022
There are a few ways to produce playable ads – outsource production, do it all in-house, or experiment with a mix of both. How do you know which approach is…
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Insights

How we improved the success rate of our marketability tests by closing the feedback loop.

19.08.2021
On our way to developing the next hyper-casual hit game, we take a significant focus on early marketability tests through video ads to ensure the game will be highly marketable…
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