How Sunday increased ARPU D3 by 50% with ironSource’s ROAS Optimizer
Sunday is the 16-person German mobile games studio behind the hit hyper-casual title, Cat Escape, which saw 10 million downloads in its first 3 months alone. Below, Sunday’s Managing Director,…Read more
To outsource or to bring in-house? How Wooga and Sunday approach playable production
There are a few ways to produce playable ads – outsource production, do it all in-house, or experiment with a mix of both. How do you know which approach is…Read more
How we improved the success rate of our marketability tests by closing the feedback loop.
On our way to developing the next hyper-casual hit game, we take a significant focus on early marketability tests through video ads to ensure the game will be highly marketable…Read more