Sharing our insights, we love it!

Developer empowerment is always on Sunday’s mission statement. In keeping with our commitment, we’re sharing the secret sauce that makes our own games a success. Enjoy our expert insight, knowledge scoops, and in-depth articles, and take your games to the next level!
Press

Navigating Hyper-casual through the Changing Landscape of Mass-Market Casual Games

12.06.2023
Sunday’s Head of Publishing Balaji talks to PocketGamer.biz about how the company's focus on players is enabling it to navigate the rapidly evolving hyper-casual market.
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Press

Christoph Sachsenhausen: It’s the End of an Era in Hyper-Casual, and We’re Turning It into a New Opportunity

25.05.2023
In a recent feature for pocketgamer.biz, Sunday’s Managing Director Christoph shares his thoughts on the current shift on the hyper-casual market, and why we’re seeing it as an opportunity rather…
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Blog

Spinner Merge Live Ops: How Sunday is Driving the Game Straight to Ten Million Downloads!

04.05.2023
Spinner Merge is on its way to 10 million downloads! Our live ops game breakdown reveals the strategies that propelled us to success.
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Scoop

Mastering Playable Ad Hooks: Our Tips to Winning Players in Seconds

12.04.2023
Make your playable ads hook and convert with these tips from Sunday's Playable Ad Developer Max.
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Blog

What It Takes to Create a Successful Marketing Campaign for Hyper-Casual: Interview with Nesli, Head of Marketing Creatives

27.03.2023
Meet Nesli, the Head of Marketing Creatives at Sunday, whose insights into human behavior and the psychology of motivation have led to many successful campaigns that resonate with our audience…
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Blog

Get More Clicks and Conversions with These 4 Tips from Sunday’s Marketing Creatives Team

21.03.2023
Our Marketing Creatives Team shares the top 4 secrets to making mobile game ads that convert! Read on and try these hacks yourself.
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Scoop

The Secret Ingredient That Made Mr. Pain a Hit: Game Juice!

13.03.2023
Game juice, AKA game feel, is a combination of immersive response, input, and aesthetic tweaks that give players a larger sense of satisfaction, power, and control over their experience. There’s…
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Blog

Dashboard from Scratch: Interview with Sunday’s Lead Developer, Denis

28.02.2023
This time we’re sitting down with Sunday’s Lead Developer, Denis, to talk about his work on Sundash, our very own dashboard. As the chat goes on, it becomes clear that…
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Blog

In the Spotlight: The Ambitious Tech Team behind Our Dashboard, Sundash

20.02.2023
At Sunday, an innovative and passionate group of tech experts is driven to make game marketability testing and publishing as easy and seamless as possible. Here we call them the…
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