Sharing our insights, we love it!

Developer empowerment is always on Sunday’s mission statement. In keeping with our commitment, we’re sharing the secret sauce that makes our own games a success. Enjoy our expert insight, knowledge scoops, and in-depth articles, and take your games to the next level!
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Mastering Playable Ad Hooks: Our Tips to Winning Players in Seconds

12.04.2023
Make your playable ads hook and convert with these tips from Sunday's Playable Ad Developer Max.
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What It Takes to Create a Successful Marketing Campaign for Hyper-Casual: Interview with Nesli, Head of Marketing Creatives

27.03.2023
Meet Nesli, the Head of Marketing Creatives at Sunday, whose insights into human behavior and the psychology of motivation have led to many successful campaigns that resonate with our audience…
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Get More Clicks and Conversions with These 4 Tips from Sunday’s Marketing Creatives Team

21.03.2023
Our Marketing Creatives Team shares the top 4 secrets to making mobile game ads that convert! Read on and try these hacks yourself.
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The Secret Ingredient That Made Mr. Pain a Hit: Game Juice!

13.03.2023
Game juice, AKA game feel, is a combination of immersive response, input, and aesthetic tweaks that give players a larger sense of satisfaction, power, and control over their experience. There’s…
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Dashboard from Scratch: Interview with Sunday’s Lead Developer, Denis

28.02.2023
This time we’re sitting down with Sunday’s Lead Developer, Denis, to talk about his work on Sundash, our very own dashboard. As the chat goes on, it becomes clear that…
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In the Spotlight: The Ambitious Tech Team behind Our Dashboard, Sundash

20.02.2023
At Sunday, an innovative and passionate group of tech experts is driven to make game marketability testing and publishing as easy and seamless as possible. Here we call them the…
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8 Insider Tips for Making a Killer Hyper-Casual Aiming Puzzle

13.02.2023
As part of our product strategy, we’ve researched aiming puzzles inside and out! Now, we’re ready to share the learnings.
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Mr. Pain and All the Ways We Used AI for Its Game Design

06.02.2023
Late 2022 was when at least two things were discussed non-stop. The first one was AI, capabilities of which have reached their current peak and made it the hottest topic…
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Creativity VS. Marketability in Hyper-Casual: Interview with Umut, Game Lead at Sunday

30.01.2023
Umut Önel — the Head of Sunday’s Team Coconut — is a master at developing highly successful yet creative games. With 7 years in hyper-casual and a portfolio of smash…
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