Sharing our insights, we love it!

Developer empowerment is always on Sunday’s mission statement. In keeping with our commitment, we’re sharing the secret sauce that makes our own games a success. Enjoy our expert insight, knowledge scoops, and in-depth articles, and take your games to the next level!
Blog

Mr. Pain and All the Ways We Used AI for Its Game Design

06.02.2023
Late 2022 was when at least two things were discussed non-stop. The first one was AI, capabilities of which have…
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Blog

Creativity VS. Marketability in Hyper-Casual: Interview with Umut, Game Lead at Sunday

30.01.2023
Umut Önel — the Head of Sunday’s Team Coconut — is a master at developing highly successful yet creative games. With 7 years in hyper-casual and a portfolio of smash…
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Blog

In the Spotlight: Team Coconut and Their Approach to Addictive Gameplay

23.01.2023
Step inside the world of Team Coconut, an experienced group designing some seriously addictive hyper-casual games here at Sunday. This agile team has been shaking up the whole scene with…
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Scoop

Top 6 Secrets to Scaling a High-CPI Game

13.01.2023
A high-CPI game can be a challenge to scale. However, there are a few strategies you can try.
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Insights

Maximizing Profits by Minimizing Effort: our Winning Formula for Automation of Monetization

06.01.2023
As mobile game publishers, we have experienced all sides of marketing — both UA and monetization — first-hand, and there are more of them than just the benefits.
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Blog

Work Smart, Not Hard: Talking In-House UA Automation with Vlad, Sunday’s Head of Growth

23.12.2022
Today we sit down with Vlad, Sunday’s Head of Growth, to chat about the ins and outs of leading a team and the transformative power of automation. But Vlad isn’t…
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Blog

In the Spotlight: Sunday’s Growth Team

16.12.2022
You can produce the best game in the world with stunning graphics and captivating gameplay, but it will only go that far without a carefully planned user acquisition strategy. At…
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Scoop

6 Ways to Add Depth and Replayability to Your Hyper-Casual Game

09.12.2022
From introducing power-ups to implementing leaderboards, these simple strategies will keep your players coming back for more. Read the full scoop and start boosting your game’s engagement today! …
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Insights

Spinner Merge Success Story: Catching Up on the Way to Two Million Downloads

02.12.2022
First pitched to YoBro Studios in February 2022, Spinner Merge was soft-launched in November. Just a couple of weeks later, this addictive game about battle spinners covered in blades…
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Blog

In the Spotlight: Sunday’s Publishing Team

11.11.2022
Working and publishing with Sunday is an opportunity dozens of studios have already benefited from. We coach and mentor every single one of them, we relentlessly test prototypes, analyze data,…
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Christoph Sachsenhausen, Managing Director at Sunday
Blog

Beating the Recession: Interview with Christoph, Sunday’s Managing Director

04.11.2022
It’s not a secret that the world economy is entering a recession phase. Naturally, consumer-focused entertainment companies, including those in the hyper-casual industry, are among the first to feel it.
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Scoop

Hyper-Casual Game Art – Tips & Tricks To Make Your Game Look More Polished!

20.10.2022
With these Tips & Tricks you will be having no problems making your game look more polished and helping your Studio to get better KPIs!…
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Videos

Hyper-Casual 2023: Predictions by Christoph Sachsenhausen

20.12.2022
Are you ready for a look into the future of the hyper-casual gaming industry? Coming fresh from the 2022 Hyper Games Conference, catch this exclusive keynote from our insightful Managing…
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