We love sharing our insights!

As we believe in developer empowerment, we’d like to share our most recent insights, knowledge scoops and blogs! We are happy to offer tips & tricks that can help you elevate your games!
Scoop

Scoop: 7 easy tips to increase your studio’s output and quality!

12.05.2022
The field of Hyper-Casual is evolving fast and can be very overwhelming. Therefore we put together 7 easy tips for you to make releasing your game easier.
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Scoop

The problem with CPI – IPM as a better way to evaluate games!

03.03.2022
Check out our newest Scoop if you want to know why we like to focus on the IPM as a key metric and how this helps us to evaluate your…
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Insights

How Sunday increased ARPU D3 by 50% with ironSource’s ROAS Optimizer

29.04.2022
Sunday is the 16-person German mobile games studio behind the hit hyper-casual title, Cat Escape, which saw 10 million downloads in its first 3 months alone. Below, Sunday’s Managing Director,…
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Blog

To outsource or to bring in-house? How Wooga and Sunday approach playable production

14.04.2022
There are a few ways to produce playable ads – outsource production, do it all in-house, or experiment with a mix of both. How do you know which approach is…
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Blog

Working with Sunday is “like magic”!

04.04.2022
Up & coming hyper-casual developer FourSevenSeven releases first hit game with German publisher Sunday.
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Videos

Hyper-casual game development prospects in 2022

31.03.2022
What awaits developers this year? 🤔 Watch the panel discussion by Anton Horbatov (24 Play), Sergey Martinkevich (Azur Games), Anton Volnykh (SayGames), Balaji Thangaraj Vijayan (Sunday). Moderator: Samy Guillemin (Ketchapp…
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Blog

3 simple steps to killer game ideas!

22.02.2022
When it comes to ideation, it’s easy to get lost in too many options! 🥴 Check out his three helpful steps to get your focus back! 🔥…
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Videos

The problem with CPI – IPM as a better way to evaluate games by Christoph Sachsenhausen (Sunday)

22.02.2022
What is the best way to evaluate games? 🤔 Watch the solo speech by our General Sponsor — Christoph Sachsenhausen from Sunday 🚀…
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Blog

Key aspects that Studios need to have to form a successful partnership!

27.01.2022
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Blog

How to get an install: What triggers and emotions to use in your ads!

23.12.2021
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