Sharing our insights, we love it!

Developer empowerment is always on Sunday’s mission statement. In keeping with our commitment, we’re sharing the secret sauce that makes our own games a success. Enjoy our expert insight, knowledge scoops, and in-depth articles, and take your games to the next level!
All Blog Insights Press Scoop Videos
All Blog Insights Press Scoop Videos
Scoop

7 Crucial Mobile Game UI/UX Principles to Follow
22.09.2023
Coming straight from the pages of Sunday’s mobile game UI/UX guidelines, let’s go over the best practices for creating engaging interfaces for mobile games. Read and start crafting exceptional interfaces for your players.
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Blog

Mobile Game Level Design: Key Considerations for Ad-Monetized Casual Mobile Games
28.08.2023
To uncover the best strategies behind crafting killer game levels for mobile games, we sat down with the one and only Umut, Sunday’s Game Lead.
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Blog

Optimized Bids in 4 Clicks: Our Journey Building an Automated Bidding System
11.08.2023
Discover how Sunday's automated bid optimization system revolutionizes campaign management for our growth managers. When optimizing bids takes only 4 clicks, they have more time for pattern discovery, idea exchange, hypothesis development, and testing.
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Blog

Peek Inside the Tech Stack Behind Our Dashboard, Sundash
27.07.2023
Sundash's tech stack allows it to unify data from diverse sources into one easy-to-use dashboard. Learn how the team's choice of PHP, React, AWS, and more enables this one-stop solution.
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Blog

Making Game Marketability Testing Easy with Sundash
12.07.2023
IPM, MVP, and SCB testing is easier than ever with Sundash - read to know how we simplified game testing to make it accessible to anyone.
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Blog

Case Study: Scale and Discover with Source-Based Ideation!
04.07.2023
Hi! I'm Hüsamettin, the Growth Manager at Sunday. In this case study, I will share insights into our recent success with source-based ideation and Spinner Merge, which has surpassed 10 million downloads.
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Blog

Game Ideation at Sunday: How We Blend the “Strange” with Tech and Teamwork for Standout Mobile Hits
30.06.2023
In this article, we explore the game ideation strategies used by our Game Leads for captivating gaming experiences. You'll also discover how our dedicated Tech Team supports our ideation cycle with advanced tools and resources.
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Press

Navigating Hyper-casual through the Changing Landscape of Mass-Market Casual Games
12.06.2023
Sunday’s Head of Publishing Balaji talks to PocketGamer.biz about how the company's focus on players is enabling it to navigate the rapidly evolving hyper-casual market.
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Press

Christoph Sachsenhausen: It’s the End of an Era in Hyper-Casual, and We’re Turning It into a New Opportunity
25.05.2023
In a recent feature for pocketgamer.biz, Sunday’s Managing Director Christoph shares his thoughts on the current shift on the hyper-casual market, and why we’re seeing it as an opportunity rather…
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Blog

Spinner Merge Live Ops: How Sunday is Driving the Game Straight to Ten Million Downloads!
04.05.2023
Spinner Merge is on its way to 10 million downloads! Our live ops game breakdown reveals the strategies that propelled us to success.
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Scoop

Mastering Playable Ad Hooks: Our Tips to Winning Players in Seconds
12.04.2023
Make your playable ads hook and convert with these tips from Sunday's Playable Ad Developer Max.
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Blog

What It Takes to Create a Successful Marketing Campaign for Hyper-Casual: Interview with Nesli, Head of Marketing Creatives
27.03.2023
Meet Nesli, the Head of Marketing Creatives at Sunday, whose insights into human behavior and the psychology of motivation have led to many successful campaigns that resonate with our audience…
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Blog

Get More Clicks and Conversions with These 4 Tips from Sunday’s Marketing Creatives Team
21.03.2023
Our Marketing Creatives Team shares the top 4 secrets to making mobile game ads that convert! Read on and try these hacks yourself.
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Scoop

The Secret Ingredient That Made Mr. Pain a Hit: Game Juice!
13.03.2023
Game juice, AKA game feel, is a combination of immersive response, input, and aesthetic tweaks that give players a larger sense of satisfaction, power, and control over their experience. There’s…
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Blog

Dashboard from Scratch: Interview with Sunday’s Lead Developer, Denis
28.02.2023
This time we’re sitting down with Sunday’s Lead Developer, Denis, to talk about his work on Sundash, our very own dashboard. As the chat goes on, it becomes clear that…
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Blog

In the Spotlight: The Ambitious Tech Team behind Our Dashboard, Sundash
20.02.2023
At Sunday, an innovative and passionate group of tech experts is driven to make game marketability testing and publishing as easy and seamless as possible. Here we call them the…
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Scoop

8 Insider Tips for Making a Killer Hyper-Casual Aiming Puzzle
13.02.2023
As part of our product strategy, we’ve researched aiming puzzles inside and out! Now, we’re ready to share the learnings.
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Blog

Mr. Pain and All the Ways We Used AI for Its Game Design
06.02.2023
Late 2022 was when at least two things were discussed non-stop. The first one was AI, capabilities of which have reached their current peak and made it the hottest topic…
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Blog

Creativity VS. Marketability in Hyper-Casual: Interview with Umut, Game Lead at Sunday
30.01.2023
Umut Önel — the Head of Sunday’s Team Coconut — is a master at developing highly successful yet creative games. With 7 years in hyper-casual and a portfolio of smash…
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Blog

In the Spotlight: Team Coconut and Their Approach to Addictive Gameplay
23.01.2023
Step inside the world of Team Coconut, an experienced group designing some seriously addictive hyper-casual games here at Sunday. This agile team has been shaking up the whole scene with…
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Scoop

Top 6 Secrets to Scaling a High-CPI Game
13.01.2023
A high-CPI game can be a challenge to scale. However, there are a few strategies you can try.
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Insights

Maximizing Profits by Minimizing Effort: our Winning Formula for Automation of Monetization
06.01.2023
As mobile game publishers, we have experienced all sides of marketing — both UA and monetization — first-hand, and there are more of them than just the benefits.
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Blog

Work Smart, Not Hard: Talking In-House UA Automation with Vlad, Sunday’s Head of Growth
23.12.2022
Today we sit down with Vlad, Sunday’s Head of Growth, to chat about the ins and outs of leading a team and the transformative power of automation. But Vlad isn’t…
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Blog

In the Spotlight: Sunday’s Growth Team
16.12.2022
You can produce the best game in the world with stunning graphics and captivating gameplay, but it will only go that far without a carefully planned user acquisition strategy. At…
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Scoop

6 Ways to Add Depth and Replayability to Your Hyper-Casual Game
09.12.2022
From introducing power-ups to implementing leaderboards, these simple strategies will keep your players coming back for more. Read the full scoop and start boosting your game’s engagement today! …
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Insights

Spinner Merge Success Story: Catching Up on the Way to Two Million Downloads
02.12.2022
First pitched to YoBro Studios in February 2022, Spinner Merge was soft-launched in November. Just a couple of weeks later, this addictive game about battle spinners covered in blades…
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Blog

In the Spotlight: Sunday’s Publishing Team
11.11.2022
Working and publishing with Sunday is an opportunity dozens of studios have already benefited from. We coach and mentor every single one of them, we relentlessly test prototypes, analyze data,…
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Christoph Sachsenhausen, Managing Director at Sunday
Blog

Beating the Recession: Interview with Christoph, Sunday’s Managing Director
04.11.2022
It’s not a secret that the world economy is entering a recession phase. Naturally, consumer-focused entertainment companies, including those in the hyper-casual industry, are among the first to feel it.
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Scoop

Hyper-Casual Game Art – Tips & Tricks To Make Your Game Look More Polished!
20.10.2022
With these Tips & Tricks you will be having no problems making your game look more polished and helping your Studio to get better KPIs!…
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