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As the hypercasual mobile games market expands there has been a flow of original games, and of unoriginal, copycat products trying to squeeze into the market.

Without a doubt, one of the most popular mobile game formats of the last few years is hypercasual. But what is the best way to enter this market? By loading…

On our way to developing the next hyper-casual hit game, we take a significant focus on early marketability tests through video ads to ensure the game will be highly marketable…

It’s a story as old as video games themselves: two guys, fresh out of university, dreaming of making their own games and building their own studio.

Sunday’s Balaji Thangaraj Vijayan & Christoph Sachsenhausen deliver a Superstar Hypercasual + Social Games track session at Pocket Gamer Connects Digital #7 in July 2021. By loading the video, you…

Four hypercasual games industry pros were brought together to discuss what hypercasual games are for a panel for Pocket Gamer Connects Digital #7.

Kicking off the third day of PGC Digital #7, Sunday Games’ managing director Christoph Sachsenhausen and head of publishing Balaji Thangaraj Vijayan discussed how they make profitable hypercasual hits.