We love sharing our insights!

As we believe in developer empowerment, we’d like to share our most recent insights, knowledge scoops and blogs! We are happy to offer tips & tricks that can help you elevate your games!
Insights

How Sunday increased ARPU D3 by 50% with ironSource’s ROAS Optimizer

29.04.2022
Sunday is the 16-person German mobile games studio behind the hit hyper-casual title, Cat Escape, which saw 10 million downloads in its first 3 months alone. Below, Sunday’s Managing Director,…
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Blog

To outsource or to bring in-house? How Wooga and Sunday approach playable production

14.04.2022
There are a few ways to produce playable ads – outsource production, do it all in-house, or experiment with a mix of both. How do you know which approach is…
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Videos

Hyper-casual game development prospects in 2022

31.03.2022
What awaits developers this year? 🤔 Watch the panel discussion by Anton Horbatov (24 Play), Sergey Martinkevich (Azur Games), Anton Volnykh (SayGames), Balaji Thangaraj Vijayan (Sunday). Moderator: Samy Guillemin (Ketchapp…
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Blog

3 simple steps to killer game ideas!

22.02.2022
When it comes to ideation, it’s easy to get lost in too many options! 🥴 Check out his three helpful steps to get your focus back! 🔥…
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Videos

The problem with CPI – IPM as a better way to evaluate games by Christoph Sachsenhausen (Sunday)

22.02.2022
What is the best way to evaluate games? 🤔 Watch the solo speech by our General Sponsor — Christoph Sachsenhausen from Sunday 🚀…
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Videos

Success Secrets Operations and Tips from MENA Development Studios & Publishers

23.12.2021
MENA market is growing rapidly, let’s discuss it together! 🚀 Watch the panel discussion by Surojit Roy (CrazyLabs India) and Balaji Thangaraj Vijayan (Sunday). Moderator: Vivek Shah (Capermint Technologies) 🔥…
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Videos

How to choose the right hyper-casual publisher?

14.12.2021
How to make the right choice among the many offers? 🤔 Watch the panel discussion by Anton Horbatov (24 Play), Balaji Thangaraj Vijayan (Sunday), Vivek Shah (Capermint Technologies), and Chris…
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Videos

Hyper Casual Ideation Techniques- 3 simple steps for killer game ideas

10.12.2021
Catch all the insights from industry leaders at IGDC’s ‘Hyper-Casual (Powered by SUNDAY https://sunday.gg)’ track! We’ve just wrapped up our 13th edition but all our track…
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Blog

How I ended up in hyper-casual and why I love it!

03.12.2021
The hyper-casual-industry is full of people coming from different countries, cultural backgrounds and even different careers. Hyper-casual makes game development, game design and game art accessible to everyone, through its…
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