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As we believe in developer empowerment, we’d like to share our most recent insights, knowledge scoops and blogs! We are happy to offer tips & tricks that can help you elevate your games!
Press

Navigating Hyper-casual through the Changing Landscape of Mass-Market Casual Games

12.06.2023
Sunday’s Head of Publishing Balaji talks to PocketGamer.biz about how the company's focus on players is enabling it to navigate the rapidly evolving hyper-casual market.
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Insights

Spinner Merge Success Story: Catching Up on the Way to Two Million Downloads

02.12.2022
First pitched to YoBro Studios in February 2022, Spinner Merge was soft-launched in November. Just a couple of weeks later, this addictive game about battle spinners covered in blades…
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Blog

How to Enable Success: Interview with Balaji, Sunday’s Head of Publishing

24.11.2022
Balaji’s schedule is packed: as the Head of Publishing, he is one of the busiest people on the team. Switching between meetings, studios, and Sunday’s offices, he’s the spark plug…
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Blog

In the Spotlight: Sunday’s Publishing Team

11.11.2022
Working and publishing with Sunday is an opportunity dozens of studios have already benefited from. We coach and mentor every single one of them, we relentlessly test prototypes, analyze data,…
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Insights

How Sunday increased ARPU D3 by 50% with ironSource’s ROAS Optimizer

29.04.2022
Sunday is the 16-person German mobile games studio behind the hit hyper-casual title, Cat Escape, which saw 10 million downloads in its first 3 months alone. Below, Sunday’s Managing Director,…
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Insights

To outsource or to bring in-house? How Wooga and Sunday approach playable production

14.04.2022
There are a few ways to produce playable ads – outsource production, do it all in-house, or experiment with a mix of both. How do you know which approach is…
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Videos

Hyper-casual game development prospects in 2022

31.03.2022
What awaits developers this year? 🤔 Watch the panel discussion by Anton Horbatov (24 Play), Sergey Martinkevich (Azur Games), Anton Volnykh (SayGames), Balaji Thangaraj Vijayan (Sunday). Moderator: Samy Guillemin (Ketchapp…
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Scoop

3 simple steps to killer game ideas!

22.02.2022
When it comes to ideation, it’s easy to get lost in too many options! 🥴 Check out his three helpful steps to get your focus back! 🔥…
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Videos

The problem with CPI – IPM as a better way to evaluate games by Christoph Sachsenhausen (Sunday)

22.02.2022
What is the best way to evaluate games? 🤔 Watch the solo speech by our General Sponsor — Christoph Sachsenhausen from Sunday 🚀 By loading the video, you agree to…
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