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Balaji’s schedule is packed: as the Head of Publishing, he is one of the busiest people on the team. Switching between meetings, studios, and Sunday’s offices, he’s the spark plug…

Thanks to our passion for creating the best games, Sunday continues to grow and hire exceptional talent from all over the globe. Whether you’ve already built a dazzling career in…

It’s not a secret that the world economy is entering a recession phase. Naturally, consumer-focused entertainment companies, including those in the hyper-casual industry, are among the first to feel it.

When the market of hyper-casual games becomes more and more saturated, what can we do to keep tickling our players’ brains in all the right places? To answer that and…

Behind the glossy exterior of a hit hyper-casual game, there’s always a variety of complex processes, metrics, and techniques. Each of them has a name, and if you want to…

Progression breakdown Level based progression In Arcade-Idle, there is always a play area. Also, there is a directed goal to complete the area and move to the next. Each level…

Sunday is the 16-person German mobile games studio behind the hit hyper-casual title, Cat Escape, which saw 10 million downloads in its first 3 months alone. Below, Sunday’s Managing Director,…

There are a few ways to produce playable ads – outsource production, do it all in-house, or experiment with a mix of both. How do you know which approach is…

On our way to developing the next hyper-casual hit game, we take a significant focus on early marketability tests through video ads to ensure the game will be highly marketable…