Hit-Games are already on the market and many ad-campaigns are running. This means a lot of people have seen this concept. So you would already be behind the competition before you even start developing your game.

You can still profit from these trending themes and mechanics. But you need to systematically explore original and different variations of those trends.

You have to check if a similar idea has already been tested and if yes, keep ideating in a different direction to set yourself apart from the competition.

The audience needs to understand what makes your idea fresh and new compared to the competition.

• Profit from market-trends without competing directly with similar ideas and demands. Your idea has to be different enough to feel new, create a market niche and make the competition irrelevant.
• Get an understanding of the current market situation. With this knowledge you can compare and rate your ideas with already existing ones.