Mastering the market ideation for your next Hyper-Casual-Hit
by André Noller / Game Lead
If you just do what is currently in the top charts or trending you have a high chance of failing!

Hit-Games are already on the market and many ad-campaigns are running. This means a lot of people have seen this concept. So you would already be behind the competition before you even start developing your game.

Analyze the market and set boundaries to ideate in!

You can still profit from these trending themes and mechanics. But you need to systematically explore original and different variations of those trends.

You are not alone on the market! Rate your ideas in contrast to the competition!

You have to check if a similar idea has already been tested and if yes, keep ideating in a different direction to set yourself apart from the competition.

Think how your audience will interpret your idea in contrast to the competition!

The audience needs to understand what makes your idea fresh and new compared to the competition.

Your goals for ideation!
  • Profit from market-trends without competing directly with similar ideas and demands. Your idea has to be different enough to feel new, create a market niche and make the competition irrelevant.
  • Get an understanding of the current market situation. With this knowledge you can compare and rate your ideas with already existing ones.
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